Your succesful trade fair presence – with TEST Hotelreservation & Events

Posted by: The Reference Point
Posted on: 10th October 2023
Categories: Guest Contributions
Back to: Insights

Recent trends in economy show: The international trade fair industry is becoming more dynamic than ever.

With the last-minute decisions of exhibitors and attendees arise new challenges: How can companies make sure they still find available hotel rooms in time? How do decision-makers master the challenge of making reservations when the hotel market is completely overbooked?

As your dependable B2B partner in the realm of hotel room reservations for international trade shows and events, TEST can end any accomodation conundrum. Next year, we will celebrate 35 years of market experience and influence due to which, we are able to provide our customers with a wide array of top-notch accommodation options, even if they contact us last-minute.

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Globally, Germany is the number 1 trade fair country with 160 to 180 international and national trade fairs being held every year and four of the world’s ten largest exhibition centres: Hanover, Frankfort-onthe-Main, Cologne and Dusseldorf. This implies that there is no shortage of German trade events that you can attend to boost your business.

However, the trade fair industry is ever-changing at a quick pace. Market leaders go with the trend of modernized face-to-face marketing and live events are boomig. Thus, the demand of hotel rooms is drastically increasing and the shortage of available acommodations complicates the trade planning immensely.

That is why,for the last decades, TEST has been succesfully competing for and specializing on hotels with prime locations that make your business trip worthwhile. Thanks to our longtime partnerships with reputable hotels situated in the close vicinity to the various fair grounds, we can guarantee you an uncomplicated business trip without the stress of long commutes.

Being customer-oriented business, it is our priority to provide our clients not just with a top location but with a whole offer that is thoroughly tailored to their specific needs: Not every hotel provides the same service, but TEST is unchangeably focussed on offering the best match at the best price. Our credo is an excellent customer care and the satisfaction that comes with the stressfree and smooth conduct of a fair.

Companies must focus all efforts on their specific trade fair goals in order to lure a bigger audience and to gain new customers, partners and leads alike. Through our full-service approach we provide you with the necessary headspace to fully focus on your succesful trade fair visit and your company‘s ultimate business goals.

For more information on fair management and hotelreservations or to book an accommodation matching your individual needs, you can visit the website

Sources (regarding economical trends)