Trade Show Representation
How To Exhibit Stress-Free
Promoting Your Business Abroad
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Welcome to The Reference Point!

Sales and Business Development for the Maritime and Windenergy Industries

We have reason to celebrate! We are in business and have successfully weathered many storms.

Apart from our work for three world-leading trade shows we are working with businesses from the maritime sector. Sales support, setting up distribution networks and raising awareness for their products and services are part of the services that we offer.

World-leading trade shows that we represent include SMM (shipbuilding, marine technology, machinery) and WindEnergy – the global on- and offshore expo, both in Hamburg, and ACHEMA, the world forum for the process technologies in Frankfurt.


With many years of experience in the international trade fair sector, focussing on world-leading technology and manufacturing shows, we are happy to lend you a hand when it comes to planning your own participation from inception to completion.


Our Company

The Reference Point is a versatile partner to have when making forward plans for your business.

Our business generation service centers on facilitating sales and marketing for companies that wish to expand into new territories or focus on a business development strategy. We have in-depth experience in the maritime sector and have undertaken many projects in the past, including for the tourism and legal sectors, from arts, antiques and publishing projects to the promotion of scientific topics, services and products as well as created overseas missions.

Our trade show facilitation service for companies takes the stress out of participating at events and conferences all over the world. With a wealth of experience we are best-placed to advise clients on selecting those exhibitions and events suiting their sectors and business strategy best. This includes administrative and advisory assistance throughout the entire preparation and attendance period.

Our specially selected partners will be able to offer relevant additional services such as PR, accommodation, stand design, catering, logistics and more.