Our Trade Show & Event Services

Taking the stress out of trade show
and event organisation


Trade Fairs, exhibitions and congresses offer fantastic opportunities to increase your brand equity, market presence, sales and contact base. They provide an excellent opportunity to meet prospective partners, source new business, host clients, evaluate the competition and discover state-of-the-art products, trends and new services in your field.

We know our way around the world of trade fairs. For years we have successfully placed clients at the right industry events for their company’s objectives.

Download our How to Exhibit Stress Free guide by clicking here

The key to experiencing a successful trade fair is to be there

Making the most of trade shows

With our full support it’s an easy ride. Our specially created “How to Exhibit Stress-Free” advice and services give you the reassurance that you are on top of it. And that means that at any moment you have all the information at your fingertips that makes your trade show participation a success.

You’re one source for all the individual parts that make and break your participation at a trade show a success will be split in accessible, easy to digest parcels of information. By that we mean the things that differ at the various venues, such as stand applications, costs, working with contractors, booking accommodation, meeting deadlines. The list continues.

The Reference Point offers trade fair facilitation, nationally and internationally, and across industry sectors, a service that makes your life easier, enabling you to concentrate on your business before, during and after a trade show.

After years of working with our clients, we have come to know where our assistance is valued the most. Our services are intended to take the administrative strain out of your trade fair participation. We will look after all aspects of the process, to ensure the event runs smoothly for you and your organisation. That you need handle catalogue entry, review advertising, marketing and sponsorship options, write briefing notes for the team on site, organise hospitality, find, select and supervise contractors, oversee quotes and orders from retained service providers (transport, catering, personnel), promote your presence in advance, coach and train the staff in attendance will be a thing of the past.

We will do it all for you. Our assistance will be tailored according to your requirements.

We can also assist you with accommodation, stand design and transport matters. Approved service partners can be found here.

For an initial chat please contact our Director Nele Andersch by phone or email.

We know our way around the world of trade fairs. For decades we have successfully placed clients at targeted industry events for their company’s objectives, across all industry sectors.

What we Do

Some examples of the work we will get stuck into for you, or on your behalf

Handling all administrative tasks including stand booking, catalogue entry, ordering exhibitor passes

Reviewing advertising, marketing and sponsorship options

Document preparation for the team on site

Organising hospitality

Suggesting, selecting and supervising contractors

Handling quotes and orders from retained service providers (e.g. transport, catering, personnel)

Assuring budget accuracy

Coaching and training of staff at home an on location

Identify how best to promote your presence in advance through marketing channels, event invitations and more

Assistance on location

So much to do, so little time!

Planning to exhibit at a trade show and need support?


Our Expert Network

We've spent many years in the industry, a lot of time at all the events we represent and as such we're perfectly placed to help you with accommodation, stand design and logistics.

Our long-term partners will be able to offer you these important services:
Accommodation & Hospitality
Bespoke accommodation and event services for all shows.
Stand Design & Build
Getting you exactly what you want to display your brand and exhibits perfectly.
Professional logistics services and advice for all our shows.
PR & Communication
Expert services to assist with your show and product messaging.
The Reference Point has always been an excellent partner for Vickers Oils in planning and organising the SMM exhibition in Hamburg, Germany. From efficiently handling the requirements of Hamburg Messe und Congress GmbH (the event organisers), to supporting us with our requirements at the exhibition, they have played a crucial role in our success at SMM over the years. Nele Andersch has personally looked after the requirements of Vickers Oils and supported us along every step in organising and planning the exhibition. All queries were effectively conveyed to the organisers by Nele and appropriate solution was reached on behalf of both parties. We always look forward to exhibiting at SMM and working with Nele in making it a success. Vickers Oils have partnered with The Reference Point for more than 10 years.
Vickers Oils, Leeds
Napier Turbochargers have been using Nele for many years as our liaison with the Messe in Hamburg for our SMM application and our subsequent participation in the shows. We have received a thorough professional approach at all times and would highly recommend her services.
Steven Hudson, Head of Sales & Marketing Napier Turbochargers, a division of Wabtec
We’ve been working with The Reference Point since 2016. Due to the scale of the event, the booking process for WindEnergy Hamburg is quite different to other exhibitions we attend, Nele is always on hand to help us navigate this and achieve our objectives both with exhibition space and sponsorship opportunities. Her knowledge and expertise have been extremely useful as well as her flexible approach adapting to changes in our business needs.
Renewable Energy Systems Limited