SMM Hamburg – Frequently Asked Questions

SMM Hamburg

Posted by: The Reference Point
Posted on: 31st July 2023

There is a lot to talk about for SMM Hamburg, being the largest international maritime show there is a lot to know.  We've broken the regular FAQs down into sections below, including; sections for Application, Arrival and more General.


Application Information

Please refer to the documents called Hamburg Messe und Congress GmbH General Terms & Conditions, the Special Terms & Conditions for each event and the booking forms for each event as all together they form the contract between an exhibitor and Hamburg Messe & Congress GmbH who are the owners and organisers of this event.

 You have several options to apply.

Anyone can use the pdf booking form. If you do we recommend sending it to our UK office with any additional comments and requirements that you might have as we are happy to advise you before you fill this in.

Also available is the online booking option on the WindEnergy website. => link to it

We think it is advisable to have a quick chat with us about your participation before you go ahead with your booking so that everything goes through smoothly.

If you are returning exhibitor you can use the log-in code for the OSC, Online Service Centre, which is your online account and apply from there. The OSC holds all the participation information from earlier events. We recommend a quick conversation with us before you go ahead so that we are aware of any changes and able to advise on that.

Please note that submitting a booking form as a pdf or online is not an enquiry for information but a binding booking of exhibition space.

If you just like to ask a question, please call us on +44 (0)1243 884 389 or email

SMM 2024 (3 – 6 September) has a booking deadline of 14 September 2023. An early submission of your booking form is advisable as the show is in much demand. The British Pavilion at SMM, organised by The Reference Point, has a booking deadline of 1 March 2024.

The bare floor space and electricity connection.

Stand offers will be sent out from late September 2023 over a period of 3-4 months. As it is possible to apply at any time applications will be added chronologically to the exhibitor list and an offer will be sent subsequently. Stand offers include the area of the proposed stand and the location in the hall, the size of stand, type of stand and the costs.

Once the exhibitor has agreed the final stand size and location in writing and within the timeframe of 14 days after receiving the stand offer SMM will send an official admission that includes a code to access the Online Service Centre (OSC).

Stand offers will be made to the exhibitors on the basis of their booking and any additional information that the organiser has been given (size, type of stand, with or not with competitors or customers, exhibition category etc).

Cancellation before acceptance: In the event of cancellation before acceptance, an administrative fee of € 350.– plus VAT shall be payable. Please refer to the General Terms & Conditions, clause 2.2.

Cancellation after acceptance: The exhibitor can be charged up to 100% of the floor space cost if the stand area cannot be rented out. Please familiarise yourself with the special and general terms and conditions. Please refer to the General Terms & Conditions, clause 8.2.

Reductions in size of stand space: The stand space specified in the acceptance is binding. After acceptance, any reductions in stand space requested by the exhibitor are possible only in consultation with HMC and do not lead to reduction in stand rental. If HMC succeeds in renting out the stand space to a third party an administrative fee amounting to 25% of the proportional participation fee for the space not used is payable. Please refer to the General Terms & Conditions, clause 8.2.

Arrival Information

Traveling by car is possible. Multistorey car parking is available near the trade show as well as parking in larger car parks nearby. Although Hamburg Messe has around 3,500 parking spaces on the exhibition grounds, experience has shown that parking space at WindEnergy Hamburg is sometimes scarce. We therefore recommend that visitors from Hamburg and the surrounding area travel to the fair by public transport or use the wide range of Park+Ride services.

Here you can see all available parking facilities and P+R options.

Hamburg Messe is being served by two main train station nearby. Central Station (Hauptbahnhof) is one stop away on the overground. Dammtor is the closes train station and most trains will stop there as well if they do not start or end at the central station. From Dammtor it’s a 10 min walk through the botanic gardens to hall B4. Please note the availability of Deutsche Bahn’s event tickets. This is worth reading.

From Hamburg airport (“Helmut Schmidt Airport”), which is served by 60 airlines, take the S1 to the central station (20 mins) and change there to S11 or S3, direction Altona. 1 stop to Dammtor. Check this out here.

: The trade fair grounds are well-served by public transport such as overground and underground and as they are in the city centre in easy walking distance from those stops. Tube U2 has its stop “Messehallen” directly at hall B6. These are the details.

General / Other Information

Co-Exhibitors must be registered by the main exhibitor using the co-exhibitor form. This is available here

Co-Exhibitors will be charged a co-exhibitor fee of €400.00 and the costs for the mandatory marketing package (€700.00).

How many free exhibitor tickets does a co-exhibitor receive?
Co-exhibitors will be receiving two exhibitor passes free of charge.

We intend to exhibit with our subsidiaries. Do they have to be registered as co-exhibitors?
For all shows: Yes, they do. Anyone who has a visual presence at ours shows has to be registered as a co-exhibitor and will be entered into all the directories (online and print exhibitor directories, app).

Can co-exhibitors also publish entries?
For all shows: Yes, co-exhibitors will be listed in all directories, same as the main exhibitor.

For stand mantling and dismantling no passes are necessary. In order to access the Hamburg Messe trade fair grounds with vehicles during mantling / dismantling times a cash deposit is necessary. More information will be available in the traffic guide in the weeks leading up to the event.

You can find disabled parking spaces for 3 EUR per day (subject to availability) via:

  • Gates B1 and B4 / St. Petersburger Straße
  • Gate B5 / Bei den Kirchhöfen
  • Gate A3 / Lagerstraße

Disabled toilets available in:

  • Hall A1
  • Hall A2
  • Hall A3
  • Hall A4
  • Hall B1
  • Hall B2
  • Hall B3.EG/OG
  • Hall B4.EG/OG
  • Hall B5
  • Hall B6
  • Hall B7

Lifts suitable for people with disabilities are located in Halls B1 and B3 and in the East Foyer.

Visitors with walking difficulties can borrow a wheelchair free of charge at the site. Please reserve wheelchair in advance, giving details of your visit date/time, by e-mail to

SMM has 11 exhibition halls (four of them two-storey) that are all dedicated to specific industry sectors. Please take a look at the area plan.

Up to a stand size of 20 sq. m the exhibitor will receive three exhibitor passes free of charge. One additional pass will be issued for every further 10 sqm or part thereof. The maximim allocation is limited to 30 free-of-charge exhibitor passes. Additional passes can be ordered through the Online Service Centre (OSC).

The Reference Point and their German partner agency TEST will assist you with expert advice on affordable hotel accommodation during trade shows.

Please visit our “Partners” page to directly put your questions to the TEST team in Germany or contact

SMM provides a number of marketing options, from heightened visibility in the catalogues, apps and on floor plans to physical advertising through flags, floor stickers, foiled windows, strategically placed advertising boards or towers and more.

The catalogue-related options are spelt out in the marketing package that each exhibitor will be able to access with an individual code via the Online Service Centre (OSC). Codes will be provided to exhibitors upon admission.

It is also possible to add specific show information to your email signature once the hall and stand number have been confirmed. These design elements are available for download.

Included in the €700.00 fee for the marketing package are some of these options: using invitations to promote your participation to customers, record in the exhibitor directories, online matchmaking, advertising in the mobile app, booking digital signage. Exhibitors can book all these options once available in the OSC.

Companies which exhibit within an official national pavilion will receive one free-of-charge exhibitor passes up to an occupied stand size of 9 sqm. The exhibitor will receive two free-of-charge exhibitor passes for a stand size up to 15 sq m and three exhibitor passes up to a stand size of 20 sq m. One additional pass will be provided for every additional 10 sqm or part thereof. The total number of passes per exhibitor is limited to 20 exhibitor passes. The organiser of the pavilion will be provided with five exhibitor passes provided the stand is larger than 100 sq m.

The OSC is the exhibitor’s online account providing an account history and the option to purchase or rent goods and services necessary for the exhibitor’s trade show participation.

Exhibitors and co-exhibitors can order parking spaces in the OSC, Online Service Centre, for which they are being sent a code in their admission letter.

Are parking spaces for exhibitors subject to a charge?
Yes, they are. Costs for the type of car park, vehicle and duration can be found in the OSC.

Are parking tickets also valid for the set-up and dismantling periods?
Yes, please refer for details to the OSC.

When and how will the parking tickets be sent out?
The car park tickets can be self-printed from the OSC.

Should you wish to build your own exhibition stand or a two-storey stand please refer to the technical guidelines and check through them for all eventualities related to your stand build and design.

Exhibitors and visitors wishing to attend Marine Interiors Cruise & Ferry from countries requiring a visa who travel to Germany might not need to apply for a business travel visa. Instead you need to contact the German consulate or embassy in your country. Helpful information can be found here.

Further Questions?

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